'Callicarpa' Issai Beautyberry

ℹBeautyberry comes alive in April with toothed green foliage. Then, in July it produces small pink flowers in clusters. The Issai Beautyberry produces at an younger age and heavier crops than other varieties. Undoubtedly, the most impressive time of year for this plant is in late summer, when bright iridescent purple edible berries emerge. The Issai Beautyberry produces at an younger age and heavier crops than other varieties. A powerhouse berry that makes delicious syrups, jellies and amazing wines! In addition to the ever-changing appearance throughout the year, there are some astonishing advantages to owning this plant.

It is confirmed that the Beautyberry leaves contain three compounds that are responsible for keeping away a host of biting bugs including mosquitos and ticks! It has been said that all you need to do is grab a few leaves, and crush them in your hands and rub them on your self. This solution to keep insects from landing and biting is something our forefathers have known for generations. In the early 20th Century, farmers crushed the leaves and placed them in between their horse and its harness to keep biting bugs away. No matter where you plant your Beautyberries, they’re destined to thrive and enhance your setting. Use as a hedge, specimen plant or container plant! Despite how you prune them, or where you place them, Beautyberries are easy to maintain. They grow best in moist, rich soils, but do well in sand, sandy loam and clay. We recommend you prune once in the fall, and again right before new growth begins in the spring. Then watch them take off! They’re heat tolerant, able to survive the harshest of droughts once established. Insect, pest and disease resistant. There are also over 40 species of songbirds attracted to the vibrant bright berries!